Canadian women are starting businesses at a higher rate than women in all other G20 countries, according to a recent global report*. Yet when The Colony Project launched The Common Good Project to support start-ups in 2017, not one applicant was a woman. That's a problem. To solve it, Colony is proud to announce an evolved version of The Common Good Project aimed specifically at supporting female entrepreneurs. The program will offer five start-ups a pro-bono PR and integrated marketing workshop designed to help them better engage their audiences.
The OfferingThe Common Good Project will offer select start-ups strategic communications counsel to empower them to raise their profile and reach new audiences. The agency team, along with a panel of female advisors, will select five women-led companies and offer successful businesses:
- Customized, private half-day session with some of the industry's leading PR and integrated marketing minds
- PR counsel: Media and influencer relations insight; social and communication strategy
- A group brainstorm to develop ideas and opportunities designed to encourage growth
Application & Evaluation ProcessInterested companies are asked to provide succinct answers to the following questions. Each question will be weighted as outlined below:
BONUS: Share a short video answering the above questions to potentially be featured on our site and social channels.
- Tell us about your company and its fearless female leader (10%) - 125 words
- What makes you different or unique? (50%) - 500 words
- What are you looking to achieve through PR and marketing? (10%) 125 words
- How would you use this program to change your business? (25%) - 250 words
Requirements:We also want to hear how new you are, who your target audience is, any PR or social media you've done so far and anything else you think we should know. Companies must be majority women owned (51%+) and women-led.
The Colony Project is encouraging all interested start-up companies to submit their applications by July 5, 2018. Workshops will take place throughout the summer.
*Source: Global Entrepreneurship Monitor (GEM) Canada Report on Women's Entrepreneurship