We dominated newsfeeds making an old product new again through pop culture
Remember Dunkaroos? You may have ruled the school yard in the 90's if you were packing this coveted snack, but things have changed. The snack was discontinued in the US making Canada the only market remaining. We discovered a black market where American fans were paying up to $30 a pack through Canadian resellers on Amazon and eBay. We knew there was only one thing to do: Enter Smuglaroos. We launched a social sharing site where Canadians could sign-up to smuggle packs south of the border and Americans could sign-up to get the goods. The social content took on a life of its own and the rest is history. It's no wonder this campaign scooped it'sfair share of awards, including CPRS Gold and FAB.