Alcatel and The Colony Project have embarked on a mission to make Alcatel a household name from coast-to-coast.
We've built relationships with tech media and influencers getting the product into their hands. But we didn't stop there. We've worked closely with lifestyle, news, parenting media and influencers, and hosted a holiday Twitter party to generate a national online conversation.
In addition, we also supported the launch of their official TFC sponsorship, resulting in coverage across multiple media and social outlets. After one year of working together, the Alcatel brand conversations increased more than 600%.